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Brumby's Bread Swap - Saturday 19th September (Swapped Loaves Donated to Charity)

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Swap your $0.85 Coles/Woolies loaf for a Brumby's one, and your swapped loaf will be donated to charity…

On Saturday September 19th we are standing behind our loaves. We will be swapping your supermarket loaves for a handcrafted, preservative free Brumby’s loaf. That’s right. Simply bring in your supermarket loaf to your local Brumby’s store between the hours of 10am and 2pm and we will swap it for a Brumby’s loaf.

Swapped loaf must be purchased Saturday September 19th. Swapped loaf is valid with white, wholemeal, wholemeal grain and multigrain sandwich loaves only. Proof of purchase (receipt) of swapped loaf must be presented to store. All swapped loaves will be donated to charity. Limited to one swapped loaf per person.

Related Stores

Brumby's
Brumby's

closed Comments

  • Is this @ every Brumby's nationwide?

  • +12

    So charity gets the crappier loaf.

    • +45

      Nothing stopping you buying the best and trading that in :)

      • -8

        but they only accept the $0.85 bread? You cant even choose to buy better ones and swap that in?

    • +5

      Let them eat cake

    • Shouldn't Charities be happy that they are receiving donations?

      • +8

        Yes and no. The quality and usefulness of the donations matters - if they're getting stuff they can't use then they lose out on costs of disposing, wasted time and other overheads etc. I can't imagine 50+ loaves of 85c bread has much use unless it's accompanied by an equal increase in food to prepare with it, or a sudden surge of people wanting crappy sarnies.

        • +8

          My friends at the pond will gladly accept any unwanted bread.

          :)

      • -8

        Dude, people that need our donations are "People" just like you and me. They just happen to be in the slump of their lives. Before anyone goes out and buys Coles preservative bread, think of the children that will be forced to consume them. All children deserve only the best. Imagine the heart break of the parents that are forced to feed them preservative loaf.

        • +1

          Bullcrap, I eat those 85c loaves every week. They're perfectly fine and if they're good enough for me they're good enough for anyone..

      • removes dup pun

      • +21

        Your username is true

        • @pointless comment:

          cheap loaves really are horrible and have next to no nutrition

          horrible - it's subjective. Depends what you are used

          Nutrition - it's bread not water. Please explain why the nutritional value would be any different to any other loaf. (I know you have some loafs which are supplemented with iron, omega-3 etc. but otherwise same wheat,yeast and salt etc)

        • -1

          @Gimli: Just google it mate - brown /wholegrain etc is better than white bread.

          Yes, 'Horrible' is a subjective adjective but i think im in the majoritiy when saying those cheap loaves are bad tasting and bereft of bread-like texture…ie just horrible, as is your first sentence above.

          EDIT i just noticed another commenter on this page used the word 'horrible' to describe the bread, the word 'crappier' was also used, while others have compared it to the muffin top seinfeld episode

          So im not the only one with a subjective feeling of distaste for the el cheapo bread, LOL

        • +1

          @pointless comment:

          well the issue with white or any other highly processed grains is a lack of fibre.

          so you're right "expensive" wholemeal/multigrain is better for you at $1.50

        • -1

          @Gimli: i agree there's not much nutrition, but i do love cheap white bread, toasted with butter and vegemite.

          it's a yummy breakfast for ones who can't afford more expensive bread. but apart from some processed carbs, i agree, minimal nutrition.

      • +4

        because…donuts have more nutrition?

        • -1

          Yes, 100's & 1000's sprinkles are part of a complete diet, while the cinnamon from 1 donut will give you 1/4 of your daily recommended spice intake.

        • @pointless comment: thankyou Doctor :)

        • -1

          @shmahoo: you are welcome. Have a lollipop to go with your donut

      • +7

        and have next to no nutrition

        That phrase gets thrown around like it's going out of style but it's almost always glaringly untrue.

        Unless the Nutrition Information panel lists all "0" values there isn't "no nutrition" in the food or drink.

        On the contrary the phrase "no nutrition" is typically applied to foods and drinks with high food energy densities.

  • +7

    I don't get this.. They'll give charity the horrible store bought, vinegar bread?

    Why don't they just say 'bring in your receipt, and we'll match your bought loaf and make a special charity loaves', or 'every loaf purchased will be matched with a loaf to charity'.

    • +8

      They'll give the charity whatever you give them.

      So you are in full control over who gets what.

    • +23

      The point of it is that they want people to stop buying the 85c loaves so they are encouraging people to swap it for the Brumbies loaf so they can try it out. It's not really about the charities, but the problem is what do they do with all the swapped loaves? Might as well donate them.

      • I think its better to market it as primarily a social act of kindness, and then secondarily to market Brumbys.

        • to be fair….any and all charity actions by a business/corporation are always driven with some level of need to build their organise. The words from them might be "charity" but underlying it all is to look good and get more business in the future.

  • +30

    or go to brumbys, buy a loaf. trade that one straight back. you still get a loaf but a decent loaf goes to charity

    • Smart. I like it.

    • +21

      Laughs. They will probably resell it.

      • +1

        Recycling… Good for the planet, as said by Captain Planet.

        Even recycling food

      • +1

        Or swap it for a cheap loaf…

    • You're a genius alebox.

  • Count me in, Thanks TA!

  • +6

    Too much effort to get a Brumby's loaf for 85c.

  • +8

    Top of the Muffin Too You, anyone?

    This is absurd. A better promo would of been buy one and they will donate to charity.

    • Ahem~ it's: "Top of the Muffin TO YOU!"
      There's an exclamation point.

  • Dumb promo

  • +5

    I know what my mum will be doing on Saturday…. 😊😊
    85 cents brumbys bread..

  • Or you could buy the bread from the bakery section for even cheaper. I know they sometimes have them on special for about 30c at woolies.

    • Specials dont happen 10 am to 2 pm.

      • -2

        Buy it in the evening. Normally there is one evening during the week when all bakery items are reduced.

        • +3

          Swapped loaf must be purchased Saturday September 19th. Proof of purchase (receipt) of swapped loaf must be presented to store.

        • +1

          Read the conditions again. Edit:beaten!

        • -1

          @freefall101: noted above

  • +8

    This was a seinfield ep where the muffin stumps were rejected by the poor

  • Infinite swap back and forth?

    • +1

      Limited to one swapped loaf per person.

  • +1

    Do you think we can choose what Brumby's loaf we get back? Or is it that we give a wholemeal one, we get a wholemeal one in return. Or does everyone just get a white loaf?

  • Aldi loaf lasts a week because of all the preservatives and that's why I wont swap it for Brumby's. Aldi loaf - you'd finish the bread before it moulds.

  • would charities be allowed to use third hand bread anyway (for people,not animals I mean)?

    • There's actually very little stopping anyone donating any food to charity. There's this idea that you'd get sued, but no one ever does.

    • +2

      Now they just need to tee this up with a butcher: "bring in your crappy supermarket sausages, and trade for our premo ones. Traded sausages go to massive BBQ!" with 85c bread.

    • I'd assume as long as it hasn't been tampered with it should be fine.

      • That's my point, bread isn't sealed it's just in a bag with a twist tie.
        And it's not the first owner donating but third hand.

  • +3

    The cheap supermarket white bread is actually the preferred bread to give to homeless because of its price and sugar content, so no need to feel bad about doing this deal

  • Has anyone consulted whether the homeless are into low GI nowadays?

    On a serious note, I will just buy one and donate it like alebox suggested (good idea).

    • +1

      one of the homeless guys near Flinders station rejected whooper I gave him saying he is vegeterian!

  • I don't recall even seeing a Brumby's anywhere near me anymore! Are Brumby's and Baker's Delight under the same parent company?

    • +1

      Nope, they are probably each others biggest competitor. Brumby's also own Donut King and Michel's Patisserie.

      I honestly can never remember which one is which in various locations, it would be pretty easy to see them as interchangeable.

    • Same, there was one close a few years back but it closed down. Dont know of any others.

  • +1

    How are people complaining about this? Yes it is a promotion for the store but as a result of initiative those in need are getting loaves of bread which they wouldn't have received.

    Smart move Brumby's.

    • The idea of charity shouldn't be "buy a good product and we will give a poor quality one to charity". Would you walk up to a homeless person on the street and give them a product you yourself wouldn't buy?

      • +3

        if i thought it would improve their quality of life, yes i would.

  • +2

    Brumby's may actually be donating their unsold bread to charities already, so the channels are already there. And excess bread can be frozen and used when needed. It is highly likely that Meals on Wheels and other charity operations would have freezers to cater for times when they have more bread donations than they need.

    • I would day the food is donated with near certainty. It's a nice tax break for the business too.

  • +2

    I haven't bought these guy's bread in years. From memory it was terrible and not a huge upgrade on this 85 cent stuff anyway.

    • Yeah the irony, desperate viral marketing campaign by Brumbys. At least have decent bread before making claims Coles have no nutritional value.

  • Just did the 0.85:Brumby's loaf exchange. After tasting Brumby's wheat bread, I find it quite nice :). Thanks, TA!

    • thanks for leavening things up in this thread!

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