This is pretty common knowledge. Every year, producers of grocery items have two choices: they can directly increase the price of their products or they can leave the price the same but reduce the size. An example are chips: they used to be 200 grams (probably even bigger before that), then it went down to 185 grams and even lower to 165 grams (for the more premium brands). Cadbury chocolate blocks are another noticeable one.
When is this going to stop? What is the end game? Is the future a series of escalating inflation?
At this rate, 5 years from now, we'll be spending $5 for a 50 gram packet of Kettles. And that will be the biggest size available.
And 10 years from now, this 50 gram packet of Kettles will defy physics and mysteriously disappear into nothingless.
20 years from now, companies will be selling canned air back to us.
When will the madness end?
Well that escalated quickly….