Hi! Just bought this Blu-Ray player from Clive Peeters today. Have checked on EBay and Shopbot, and this is the cheapest I have found for a brand new Panasonic Blu-Ray Player.
I believe they are upgrading to a newer model soon with lots of new features, but this one has got the best reviews in PC Buy, CNET, and Good Gear Guide for budget Blu Ray Players.
I also noticed that this was $599 in March 2009, so it has dropped down in price by $303. Pretty good discount and I have tested it out and think it's awesome!
Note that the Player doesn't come with a HDMI cable, it only comes with a RGB cord and power plug.
Nice Price!