We are planning on buying a used car soon. Not super urgent, and its a model that is neither rare nor very expensive. In short, we aren't too fussed about missing out on a particular example because there are plenty more out there and we can afford to wait a few weeks.
Does anyone have experience on either side of bargaining close to End of Financial Year?
Is it actually something that puts pressure on dealers to accept lower prices? Or is it more of an advertising gimmick?
Both.
For dealers, aim to buy towards the end of the month as they need to meet targets (depending on what type of dealer of course). And most will want to get the deal finalised to meet targets and receive their full commissions.
EOFY is a good time for those getting rid of fleet cars and generally getting rid of stock to reduce time needed for accounting for everything.
Some dealers will see this as an opportunity to not reduce the face value as low as they could go because they know buyers will be more willing to buy at this time.
Go in and prepare to negotiate not only on price but on accessories and so forth.
You have time on your side and as you said the car isn't scarce, it's not like the dealer will be facing a inelastic demand.
I'd recommend letting them know you're serious in obtaining a vehicle (ie: go on in 1.5 to 1 week before the end of the month give them a timeline and your expectations of what is to happen) and then do all the test drives, checks etc. Give them time to offer you a bargain.
They'll know you're a serious buyer and they'll bring out the ammo early.
Things going for you:
1) They need to meet targets and during EOFY the targets will be higher due to competition and an expectation of selling.
2) The car becomes another year older and will thus bring more maintenance, storage, checks etc costs for the dealer.
3) More cars traded in during this time means more supply as well as dealers wanting to keep stock that's beneficial to them.
4) Inelastic demand for vehicles, with so much supply and other substitutes, they can't people will flock in for that one car that you're interested in.
5) If the car if relatively cheap, they will expect a faster and easier sale = another one for their tracker.
Just don't go overboard