If you spend $10 or more at Darrel Lea, ask for a loyalty card (if you don't have one already). $5 bonus after 5 transactions where you spend $10 or more; $10 bonus after 10 transactions of $10+.
The reason I'm posting this is:
* I've made qualifying purchases before and the program was never mentioned
* There are a number of people going to Darrel Lea, possibly for the first time, some of whom also might benefit from the program
:)
Note: when I did ask about the program, the staff member was happy to get me one. It's a pity I wasn't asked if I had a card from the beginning. I coud've been a couple purchases closer to a bonus :)