Advertising The Same Product at 2 Different Prices

LHunterOfBargains20 on 28/03/2015 - 09:55
Last edited 28/03/2015 - 15:01

Upfront I work for Masters Home Improvement which is a competitor of Bunnings.

Because of this I keep an eye on what Bunnings advertises and noticed today that they have a few ads for paint in the Daily Telegraph in Sydney.
One of their products 1540648 Taubmans 4L Exterior Paint is on page 19 for $11.50 and page 20 for $14.50.
There is no saving shown and no end date shown. Does anyone else think this is misleading to customers or am I just nitpicking?

Update: this is their ad from Friday's paper with the same products

Poll Options expired

  • 3
    Who cares
  • 5
    It's wrong
  • 12
    You're nitpicking because you work for the competition
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Comments

  • [Deactivated] on 28/03/2015 - 10:59

    Isn't the page 20 advertisement showing their regular price for Taubmans 4L Exterior Paint at $14.50, and the page 19 advertisement showing deals for paint valid for this weekend only?

    Someone going into Bunnings this weekend to buy Taubmans exterior paint should see it marked at $11.50 (as per the website). After this weekend, the price obviously reverts to $14.50.

    I don't see the confusion or find it misleading. When multiple prices are advertised, the store has to sell it for the lowest marked price (or refuse to sell it).

    • HunterOfBargains20 on 28/03/2015 - 11:29

      Isn't the page 20 advertisement showing their regular price for Taubmans 4L Exterior Paint at $14.50, and the page 19 advertisement showing deals for paint valid for this weekend only?

      Where on page 19 does it say it's only for this weekend? It says get in quick this weekend but doesn't have an end date

      I would think a customer would get it at the lower price too

      • [Deactivated] on 28/03/2015 - 12:55

        20% off all Pascol Trade Paints. No end date is specified, so it's a permanent discount?
        http://i.imgur.com/z7bSF8i.jpg

        Or how about this Hitachi DS12DVC(HC), on sale for $59 in stores while stocks last, starting 26 Nov 2014.
        http://i.imgur.com/XW5xpcJ.jpg

        There's no end date and according to the website Chullora has stock, so I shouldn't have any problems getting it from the store for the sale price instead of the current $90?

        • HunterOfBargains20 on 28/03/2015 - 13:46

          If you click on the link on the Trade paint it takes you to a catalogue with a start and end date. (Edit:Link is now out of date)
          Also you are not comparing to the same drill, it specifies what is included with the drill in the ad, this is a special package that was a one off deal. The $90 drill is the same product but isn't the same pack.

        • [Deactivated] on 28/03/2015 - 19:43

          @HunterOfBargains20:

          If you click on the link on the Trade paint it takes you to a catalogue with a start and end date. (Edit:Link is now out of date)

          Isn't a major part of your issue with Bunnings that you don't think the duration of the promotion is specified in the ad? There are a whole bunch of ads on the Masters Facebook page that do not state how long the promotion goes for.

          Also, the ads often feature an asterisk indicating terms and conditions, yet the asterisk is not explained anywhere in the copy. That's confusing.

          you are not comparing to the same drill, … The $90 drill is the same product but isn't the same pack.

          The ad isn't for a pack, it's for a Hitachi "12V Trade Grade Ni-CD Drill Driver". The text description adds "with 2 batteries, charger & 10 piece drill bit set".

          The $90 DS12DVC(HC) is a Hitachi 12V Ni-Cd Drill Driver with standard accessories of 2 x batteries, charger, and driver bit set, (and a case).

          I bet it's the same drill, same batteries, same charger, and same drill bit set. And the ad doesn't specify when the promotion ends.

  • Geewhizz on 28/03/2015 - 11:01
    +1

    It doesn't matter. In theory, whichever is the lower of the prices is what it will scan at. I'm guessing the cheaper price was advertised in response to someone else's special, after the original had already been lodged. Alternately, it could simply be an error in the advertising dept.

  • dealman on 28/03/2015 - 11:02
    +2
    • 1 for your honesty, and as for them, it could be a honest mistake , give them some slack.
  • Settero on 28/03/2015 - 11:07
    +1

    page 19 is a weekend deal on paint the other looks like a everyday price.
    its just one of those things that happens and looks like a honest mistake where they decided to have a sale on a item they had already paid to be advertised at a different price.

    • HunterOfBargains20 on 28/03/2015 - 12:05

      How do you know page 19 is a weekend deal, when does it finish?
      I agree that it is probably an honest mistake but big companies like Masters and Bunnings shouldn't make these sort of mistakes, they have marketing departments who should check this.

      • Settero on 28/03/2015 - 12:35
        +1

        Get in quick this weekend , in red, as a big arrow, pointing to two products that have prices in red.
        as its a daily publication… this weekend ends on the fist Sunday night.

        • HunterOfBargains20 on 28/03/2015 - 14:21

          Using that reasoning both products must be on special and will therefore be a higher price on Monday?

  • BewareOfThe Dog on 28/03/2015 - 15:33

    On a side note, how many errors maybe in your current catalogue, or anybody else's for that matter?

    Regardless, provided they have stock, they would have to sell at the cheapest price (unless they conveniently run out).

  • SlickMick on 29/03/2015 - 23:05
    +1

    hmm will Masters be happy that you're on here promoting Bunnings' sales and implying that Masters employ nitpicking whiners to check on competition prices rather than just offering an honest price on their own products??

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