Not sure how long this has been, but went to check out international rates to make a phone call and found a banner saying Up to 69% Price Cut.
I must admit the Pricing is competitive and their is no flagfall either
Among other price reductions, its 6c/min to
USA, China, Canada, Hong Kong, Malaysia, Singapore, South Korea, Thailand, India
Landline only: France, Germany, Italy, New Zealand, UK
Also South Africa 8c/min Landline, South Korea 9c/min Landline and Mobile
I think it's always been like this.