It's similar to this deal back in 2013:
https://www.ozbargain.com.au/node/105468
It's asking me to spend $135 for $40 gift card. Cycling through the URL images from the email, it ranges from :
S_C4EInvite_Hero_20.gif to S_C4EInvite_Hero_100.gif
So they are offering anywhere from $20 - $100 gift card for some amount of spend. It seems like it will be around 10% "gift card" back, so the spend levels are most likely $70, $100, $135, $175, $300 and $350 per week.
Now I don't think I can spend $135 per week (which is $35 per week more than what I spent each week for 3 weeks due to their other targeted offer of spend $100 get instant $15 back), so I probably won't be chasing this offer, unless EFTPOS or Visa gift cards count towards this. Anyone else seem to have EDR making them try to spend more and more at their store each week?
Promotion runs from 16 February 2015 to 8 March 2015. Registered Everyday Rewards Members must sign up to participate in the Promotion by 18 February 2015. Spend $XXX or more qualifying spend at participating Woolworths supermarkets or Woolworths Online and scan your registered Everyday Rewards card in each of the three designated weeks of the promotion to receive your $YYY Cash For Easter Gift Card. *Qualifying amount can be spent in one or multiple transactions, and excludes liquor, smoking/tobacco products, gift cards and selected services. Promotion is not applicable in Woolworths supermarkets in Tasmania, Erskineville NSW, Woolloomooloo NSW, Hamilton Harbour QLD, Burleigh Heads North QLD and Southern Cross Station VIC. The $YYY Cash for Easter Gift Card expires on 30/06/2015 and can be redeemed at Woolworths supermarkets or Woolworths Online.
Mine is $100 spend per week for $30. Not sure if we will spend that much.