My local Coles brought out hot cross buns en masse on 02 January. They've always had "fruit buns" and "choc chip" buns on the shelf, but I'm talking a big display bin of their Easter range. Easter is early this year, but 02 Jan still strikes me as premature!
That said, I do love a gooey hot cross bun :) Let's hope there's no palm oil in them this year, Coles!
It's the same as last year. They just roll straight from Halloween into Christmas into Easter (with a splashing of Australia Day).
They just need two extra holidays in the middle of the year and the retailing landscape would be complete.
There was a bit of a resistance last year to them being introduced so early but I haven't heard about it this year. Australian consumers are just like frogs in a pot of water where the temperature is slightly raised until boiling; they never hop out.
Home brand labels are a case in point.