Naked Wines co-op model question, and that WineMarket, CellarMaster, Naked Wines all join $50 off $120 game

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Naked Wines

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  mskeggs on 09/12/2014 - 18:46

  WInemarket and Cellarmasters are owned by the same people now, apparently.
  I peg Cellarmasters as hoping you will join their monthly wine club, plus also selling discount wine. I was a member long ago but it isn't of interest any more when I cn select my own wines easily online.
  I view Winemarket as clearing out unloved stock. They seem to get a lot of Barossa stuff which is due to where they are based, I guess.
  Winemarket tends to run $25 off pretty regularly, to the point where I have purchased from them only once without a discount (for a gift so I couldn't wait).

  Nakedwines is very different, and you seem to understand their proposition, but you won't see their wines through other channels, as they are all new, small winemakers. This means you have to rely on their judgement for quality. I don't think this will change.

  You didn't mention vinomofo. They seem to be targeting deep discounts on a limited range. Whatever they can source cheap, I guess.
  They tend to have a few more premium offers discounted too, if you are after top shelf.
  You also didn't mention Crackawines, which seem a slightly more upmarket version of Winemarket. They sometimes have good discount coupons too.

  So for my purposes, I buy cheap mixed cases from Winemarket for everyday table wine, and an occasional premium case from vinomofo or whoever else crops up on ozbargain from time to time for special occasions or to give as gifts.
  I liked the Nakedwines bottles I tried, but they work out a bit more expensive than the discounted winemarket offers, and you sign up to a monthly payment which accrues toward your next purchase of at least $40/m (which they confirmed to me they will return if you decide to cancel with a positive balance).

  If I was really into wine I might like the story of Naked Wines and enjoy the discovery part, but as somebody who just likes the odd glass it isn't really worth it to me.

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  enveloped on 09/12/2014 - 19:51

  Thanks a lot, really useful info especially about vinomofo.

  Cellarmaster got me by a free delivery offer on top of $50 voucher while I was hasitating with naked wines, so I already paid $90 (using $50-down voucher) for another case from them. Since I haven't fully developed a taste / preference (as a new immigrant) I'll start with naked wine after finsihing up the new cellarmaster order, which probably will take 2 months.

  I only arrived in Aussie for 2 months, my ledger shows that I spent $133 per month on wine, 10 bottles per month mostly got from street shops, with my wife's arrival this month I should be docile enough to keep $40/m budget.

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    mskeggs on 09/12/2014 - 20:10

    Welcome to Oz!
    I think you will find very good quality local wines here for a fraction of the price overseas, so I think you will have a good time.
    My rules are, it is very hard to find bad wine for $15 to $20 a bottle, more expensive wine is better, but the increase is not linear so double the price might only give a 20% improvement. If you can source $15/bottle wine for $5 like is sometimes possible at the suppliers above, you will be laughing.

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  Associatednakedwinesstaff @ Naked Wines on 07/01/2015 - 13:18

  Hey All,

  Just going off what zhangweiwu has said about our system.

  The way that it works is we have customers called Angels who do deposit $40 into their Naked Wines accounts, This money stays yours the entire time though, We don't physically touch it or have any small hidden fees. That money just builds up until you are ready to place an order or want all your money back.

  We are not 'just another wine club' we don't see the point sending you out wine that you might not like as we know you might have your own select preferences with wine which is why we let is build up until you want to place an order and pick out the wines that you want.

  It is worth a mention that we have cut out the middle man which means that as an angel you save 25-50% off the price of the wine just because we don't have these middle men messing about.

  You also get different benefits and unlike other companies you are not locked into anything, You can cancel out whenever you want.

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  The Champagne Mile on 08/01/2015 - 16:12

  Surely it comes down completely to the wine on offer, not the company?

  While 90% of winemarket offerings are un-moveable,low grade plonk, the other 10% is decent stuff stocked at retailers around the country, and you can pick it up at prices well under Dan Murphys when you can apply a $50 off code (case in point - I recently picked up a case of Croser Rose NV for $12 a bottle delivered - was retailing for $21.99 at Dans at the time).

  My bug with Naked wines is that it's really just marketing obscurely labelled wines with a nifty looking label (in essence, a 'dressed up' cleanskin - as it's usually a large winery getting rid of a glut of grapes for a 'one off') that can't be bought anywhere else - as you can't compare prices, and there are no tasting notes, who's to say you're getting good value?

  Similarly, with Vinomofo, you often don't know what you're buying (and even members here will not disclose, due to Vinomofo warning them off 'guessing' stock), and they rely almost exclusively on marketing via the number of 'points' a wine has.
  There are ocassionally some very good deals that are able to be verified, but these are thin on the ground, with a lot of ordinary offerings as well. And at mostly 12 bottle case buys, you're outlaying a bit of cash.

  With all of these sites, they tend to ram home the '5 star halliday rated winery' spiel in order to suck those who are less experienced with wines in - though a 5 start Halliday rated winery can certainly make some bad wine!!!

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    enveloped on 09/01/2015 - 07:55

    "it's usually a large winery getting rid of a glut of grapes for a 'one off'"

    Are you generalizing "nifty new label" on the market, or that you know Naked Wine is doing it?

    In some industries distributors have a saying on price, you can't sell goods below a certain price. So if someone wish to cut the middle man to sell it even cheaper, they will have to rebrand the same goods. Where I come from (China), manufactorers sell online products that are identical to those high quality units sold to overseas but with label removed so that they can sell it cheaper - sometimes they bother to put a nifty new label but sometimes they just go naked brandless.

    The second legit reason for nifty relabeling is, marketing department assigned a huge budget for marketing a product and can't let cheaper versions of it erode its effort. One blatant example: morning-milk, the elder's-milk and the children-milk and ordinary milk can be exactly the same milk, they are labeled differently and sold at different price because they go to different markets.

    The question is, is all the nifty relabeling necessacity or just another marketing trick? The only way to find out is perhaps tasting, but since I am not experienced tasting, that's why I post in the first place. I can read tasting notes but notes from outside of nakedwine is likely more realistic.

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  hungryduke on 17/01/2015 - 12:24

  You're far better off heading to your local bottleshop and having a chat to someone there about their cleanskin range. Working in a small independent chain in Sydney, we have large wineries and suppliers giving us submissions on wines all the time that we can buy in large amounts and rebrand under whatever in-house label we would like. It can provide a benefit for us in that we can make larger profit margins than known brands and it is a benefit to the customer that they can get a similar quality of fruit in the wine to a more expensive branded bottle.

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    enveloped on 17/01/2015 - 12:33

    Learn new things everyday in Aussie. Just looked up cleanskin on Wikipedia, thanks for sharing!

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  enveloped on 11/06/2015 - 23:24

  Yesterday I finally decided to give Naked Wines a try, after ordering cases from two woolie departments (cellarmaster/winemarkets) for half a year.

  I used a $50 voucher that came to me with my first iconic shipment, 1/2 years ago. After applying the voucher, I was offered a 12 bottles case welcome deal at $64.98, and when I finish purchase, I was offered additional 3 bottles for free.

  15 bottles at $64.98 for what wine? They are all private labled ones, nothing to compare to the woolie stuff. I haven't received them yet, but it would be stupid to give away bad wine as welcome package for a subscription-based service. Besides, all other retail cases sell 50% more expensive than this welcome case (not counting the 3 free bottles), it certainly gives a feeling that I got a bargain.

  The catch is, of course as a subscription service, they want your credit card number (or perhaps paypal pre-approval). According to them: "The only catch… these aren't ordinary wines!" Anyway if I like the wine I don't mind subscribing.

  I think I can't post as a deal because my code should be one-time use only (printed with different ink than the rest of the voucher), but welcome to try on your own.

  redeemd: www.nakedwines.com.au/iconicgift
  Code: I C O N 9 1 1 4
  Password: J P C K 1 4 A V
  (please remove the spaces in between, it was inserted to invalidate google searches)

  Another trick is to visit their website, register an account, linger a while and leave. They will perhaps email you an offer for 6-case bottle at $30. I was offered so, but didn't took it last year.