Three titles, standard edition, Origin account required.
14.99AUD = slightly better price than the previous deal, given current exchange rates.
The package seems to include some DLC content too:
Mass Effect™
Mass Effect™ 2
Cerberus Network
Normandy Crash Site
Zaeed - The Price of Revenge
Cerberus Arc Projector
Cerberus Weapon and Armor
Firewalker Pack
Mass Effect 2 Soundtrack
Mass Effect 2 Digital Art Books
Mass Effect 2 Documentary
Mass Effect™ 3
Extended Cut
Mass Effect™ Trilogy Art
DLC not discounted, rarely is, if you want the DLC (and most of it varies from ok, to virtually mandatory) I'd be surprised if you got out of this "deal" with change of $120. EA are bastards with the DLC.
Also, ME3 doesn't support a controller on PC, at all.