Seems like a really good price, the average on staticice is around $200.
It was recommended on Linus' video (https://www.youtube.com/watch?v=3jDXbYuNf_s) which is what prompted me to look it up.
Z97 is newer, but the Asus Z97-A is over $180 so this deal was too good to pass up.
Clicking the stock availability tab shows the stores that have it. I ended up ordering from SA Online as there was no stock in NSW. Shipping was around $12.
The $200 price you're seeing on SI is outdated. The newer Z97-A is selling for $188 at MSY.
If you're trying to save money on a build by using and older, yet decent board then this is a good deal.
You can use the USB Flashback function to flash to newer BIOS.
Also, it seems to only show under their Clayton store (Pickup in-store only from what I see on their site), so you may want to amend OP with this info.