Shopping Express Issues with Today's Specials

solidice on 11/11/2014 - 15:06

Hi Everyone,

I was hoping for some feedback regarding the way businesses discount items.

I noticed today that shopping express is doing some 24 hour promotions on certain products. While going through them, I noticed that they seemed to have increased the prices of the discounted products to make the discounts/percentages look better. For instance, the normal price of the Intel NUC i3 was about $330 a couple of days ago, today they are saying that their normal price is $440. As a result they are saying that you are saving $161 when really you are saving about $50.

Are these types of selling practices typically permitted in Australia? Is this a form of deception?

Just looking for feedback and opinions.

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Comments

  • mnta on 11/11/2014 - 15:19

    I remember DSE and Kogan (and possibly other retailers) are doing similar thing, and I believe lots of ozbargainers are upset about it. It is definitely deceptive, but I am not sure does it constitute as false-advertising. My 2 cents. I hope senior Ozbarginers will able to give more input to this.

  • nubzy on 11/11/2014 - 15:39

    It is a little deceptive. However I am really impressed with ShoppingExpress. Someone posted a survey on here and for completion you can choose a 16gb USB stick worth $15. It was supposed to only be for previous members, and was quickly removed from OZb. ShoppingExpress sent me an email and honored their deal regardless of the fact I was not a member. I was very impressed and will keep them in mind next time I need something.

  • p1 ama on 11/11/2014 - 16:10

    I don't think it's deceptive, does it really matter how much "off" a product actually is?

    I base my judgements of whether to buy a product or not based on price. If ShoppingExpress offers the NUC is $280 or whatever, then I'll compare with other retailers, if their price of $280 is the best, I'll buy from them.

    I don't really care what their previous price was, whether it was $330 or $440 has zero bearing on my decision, why would I care about how much they charged for it if I'm buying it today? All that matters is today's price here, at other retailers and perhaps the future price if you're not set on buying.

  • dasher86 on 12/11/2014 - 12:21
    +1

    https://www.accc.gov.au/business/pricing/displaying-prices#t…
    Check the link for ACCCs interpretation.

  • dasher86 on 12/11/2014 - 12:25
    +1

    I Think it is deceptive if it is influencing your decision to buy the product.
    Some people may not do their adequate research before purchasing goods.
    eg. someone walking by sees a TV on a limited only special was $400 now $200 is more likely to purchase the TV instead of seeing was $250 now $200.
    If you look at Coleworth catalogues they actually state when the previous price was.

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