Offer was in today's EDM from David Jones:
"You can now shop with your David Jones Gift Card online with a PIN(6).
For the launch of the Christmas season receive a bonus $10 e-Gift Card when you purchase a $100 David Jones eGift Card(7).
Offer available 6 November and 7 November, 2014."
T&Cs:
"(6)Gift Cards with a PIN can be used to shop instore and online. Gift Cards without a PIN can be used to shop instore. Gift Cards are treated as cash and cannot be replaced if lost or stolen. Gift Cards may only be used for purchases at David Jones and cannot be returned or exchanged for cash or used to pay any David Jones branded Credit Card account or other Credit Card accounts. The funds available can be verified on request or at time of purchase. No change is given and any balance that remains on the card can be used in whole or part against future purchases at David Jones. Gift Cards expire 3 months after issue. Any balance that remains on the Gift Card after expiry will not be available for use. For full Terms and Conditions visit davidjones.com.au/giftcardtermsandconditions"
"(7)Offer available 6 November and 7 November, 2014. Purchase must be in one transaction, to a limit of $1000 per customer. Bonus eGift cards will be issued by email to the purchaser in denominations of $5, to a maximum of $100. Offer available online only, while stocks last. Offer available for purchases of eGift Cards only. Offer does not apply to classic (physical) gift cards and is not available in store. Offer does not apply to corporate purchases.
Gift Cards cannot be replaced if lost or stolen. eGift Cards can only be used for purchases in David Jones or online at davidjones.com.au. eGift Cards cannot be returned, exchanged for cash or used to pay any David Jones branded credit card account or other credit card accounts. The available funds will be verified on request or at time of purchase. No change is given and any balance that remains on the card can only be used in whole or part against future purchases in David Jones. Any balance that remains on the card after expiry will not be available for use. For full terms and conditions visit davidjones.com.au/giftcardtermsandconditions."
EDIT: Thursday mornings EDM from David Jones says 10% bonus EGC also applies for $50 EGC purchase:
"ONLINE ONLY: 48 hour eGift card sale
Receive a bonus $10 eGift Card when you purchase a $100 David Jones eGift Card OR Receive a bonus $5 eGift Card when you purchase a $50 David Jones eGift Card"
Gift Cards expire 3 months after issue?