Only One More Week till Facebook Essentially Breaks All "Like Gate" Page Apps

Jekyll on 30/10/2014 - 10:34

According to Facebook's documentation, page owners are no longer able to force users to like their page to gain access to content. This includes all competitions where you must like the page to enter it.

The liked field will no longer be returned in the page property of the signed_request object for Page Tab apps created from today onwards. For apps created before today, from November 5, 2014 (90 days from today), the liked property will always return true regardless of whether or not the person has liked the page.

After November the 5th, all of these competitions will essentially break as they'll think you already like the page.

What do you think? Good move by Facebook to stop forcing users to like a page, or bad move as it somewhat limits publicity for the competition holders?

Internet

Related Stores

Facebook
Facebook

Comments

  • donga100 on 30/10/2014 - 11:16
    +2

    Maybe people will only 'like' pages that they actually like now?

  • scotty on 30/10/2014 - 11:22
    +7

    I wonder what's the motivation behind it.

    Personally I cannot stand web pages or apps that require a Facebook like in order to access content — how can I like something that I have no idea about? It also devalued Facebook likes — I am liking it to access content or to enter a competition, not necessarily because I am a fan. So in my opinion that it is a good thing for Facebook to discourage business luring visitors to like them on Facebook.

    • For Facebook: Facebook's main business is to classify its users and then sell those informations. If "Like" has been devalued and accounts have liked thousands of irrelevant pages, data collected by Facebook becomes less valuable to trade.

    • For Business: They wanted high Like count to appear genuine & trustworthy. However their likers aren't really their fans, and the messages they are trying to deliver on Facebook go to a diluted audience which isn't effective at all. This is well documented on the net.

    • For users: Do you really "like" these pages, to a point that you allow them to flood your wall with announcements that you might not be interested in? Many ended up unliking or blocking them after a few days. Waste of time.

    I guess the real losers are the media agencies or the competition promoters where they now need to find other ways to bring audiences to the companies that hired them.

  • enforcer on 05/11/2014 - 10:23

    There's probably some fairly easy alternative JavaScript way to detect a page like.

Login or Join to leave a comment
Login Join