The other day when I was at KFC, lining up to purchase 9 for $9.95, a man wanted to buy 5 pieces of chicken and a large chips.
The cashier punched in the order and asked for around $18.00 for 5 pieces of chicken and a large chips. The man handed over the cash without a second thought.
I was gob-smacked because instead of ordering items separately, he could have gotten either;
a) 9 for 9.95 + Large Chips ($13.00+)
b) Paid an extra $1.95 and got the streetwise combo (more chicken, more chips, dips, nuggets etc…)
c) Gone for a 3 piece feed, upsize for large chips, buy an extra chicken and save $2.00
But it's not just THIS incident alone that has caused me to ponder the question of 'What's More Important?' I have a colleague who would rather pay $11 for 3 pieces of chicken and a drink instead of paying the same for a 3 piece feed because he "doesn't want the rest".
Are a majority of people like this stranger or my colleague? Have you seen any similar situations?
What's More Important? to you when a couple of dollar's are at stake.
Although I would always buy the more for less option I can see the theory behind not behind food just to throw in the bin. There is so much food wasted I guess it makes sense.