It's about $70 off RRP. Having just had a newborn, I was looking at carriers. Many of my friends have recommended Ergobaby over some of the other brands. This is I believe one of the later models. Description can be found via the link. It's the cheapest price I've found for this model so far. They weren't doing it this cheap at the baby expo I went to in August. Hope this helps some other parents looking to save some money.
If you have a gift card elsewhere you might want to get the store to price match it.
Can you get ones that go on the back rather than front? So you don't have to look at the ugly thing all the time?