http://www.destinythegame.com/digital-upgrade
This seems like a good way to boost numbers on last-gen consoles and adds reassurance if you were to by a PS4/Xbox One.
This offer does not apply to retail copies, only via the online store for the 360/ PS3.
Not worth posting as a deal, since there is no price reduction - rather a new offer.
I'm considering it, it is a good deal, but I have to see if the game is worth playing offline, because from what i've heard it doesn't seem to be and my friends have moved on to Wii U or PS4 and I refuse to pay for Gold. Maybe if the game comes to PC.