SWOT Analysis for Suncorp's motor insurance

kevinata on 01/09/2014 - 18:43
Last edited 01/09/2014 - 23:13

Hi Ozbargainers,

I am doing a uni assignment about Suncorp's car insurance product.
In this case, I will be doing a SWOT Analysis for Suncorp's car insurance.
SWOT Analysis includes Strength, Weakness, Opportunities, and Threat.

From your experience of using Suncorp and its subsidiaries (AAMI, GIO, APIA, Vero, Just Car Insurance, Shannons, and bingle) car insurance product, what are the main weakness or complains about them? Feel free to list the strength, opportunities, and threats too.

thank you so much!

Automotive

Comments

  • [Deactivated] on 01/09/2014 - 22:08

    SWOT Analysis includes Strength, Weakness, Opportunities, and Strength.

    SWOS analysis?

    You don't really understand what a SWOT analysis is if you're asking other OzBargainers to give you suggestions based on their experiences with the company. It's strategic analysis not a customer satisfaction survey.

    • kevinata on 01/09/2014 - 23:14

      Sorry my bad. I changed it.
      I am just asking people opinions on this to get another insight.

      • [Deactivated] on 02/09/2014 - 00:20

        At a basic level strengths and weaknesses are factors within the organisation's control, opportunities and threats are external.

        Reading the original post it sounds like you're asking for weaknesses based on the consumer perspective eg crap customer service and/or repair jobs. Those would be weaknesses for any insurer and it's not like you can back something like that up in an academic report with source= OzB forum.

        Go read news in the financial press, their annual reports etc which will normally give you a feel for these. Revisit examples in your course notes for the generic ones.

  • adamren on 01/09/2014 - 22:52

    What are you studying? Depends on what is being marked and what angle you need. If it's just marketing focus on Internet sales and customer loyalty (Australia and UK consumers are notorious for being lazy, high rates of continuing contracts and not bothering to check for better deals on telecomms, pay TV and all insurances etc.). Except OzBers of course ;-p

    If it is finance then risk management and reinsurance. Threats most obviously force majeure, Suncorp and other insurers lost a bit of money on the Queensland floods because it worse than they thought it could be and they didn't get proper reinsurance. Same with Hurricane Katrina.

    What is the assignment question? Is it a first year unit? Any mention of PESTEL?

    Is there a choice of questions or are you all doing the same question? Is it a paper or presentation?

  • Shadow54 on 02/09/2014 - 14:22

    I've heard from friends that AAMI is no longer customer responsive in the way it was some years ago. Now you get the recorded message merry-go-round when you ring up. Also heard some bad publicity about using worst (i.e. cheapest) parts from wreckers to save money. Example: replacing a damaged panel with a rusted one from the wrecker. Their reputation is shot and they now seem to fall squarely into the QGC category.
    QGC = questionable greedy corporate

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