the iPhone 6 confirmed sapphire crystal display.
I will be upgrading from samsung S3 to iPhone6
This screen looks INCREDIBLE.
http://www.youtube.com/watch?v=5R0_FJ4r73s
he did things like stabbing the glass with the knife, scratching the screen with keys, even using full power to bend it. shatterproof, non-breakable, indestructible, imperishable, resistant, durable, everlasting, long-lasting screen
I guess its time to say goodbye to my android samsung when iPhone 6 comes out now unless they make something like that. i can say that the iPhone 6 can be nokia opponent.
The Ubuntu Edge was actually meant to have Sapphire glass display as well. However it fell short of it's 32 million goal and only hit 12.8 million (which even though it failed to reach the goal, broke record for the most funded crowdfunding campaign).
So no, Apple weren't the first guys to think of using sapphire displays on their phones. Though many phones won't feature sapphire glass until it becomes mainstream as I imagine it will be very costly to make, meaning less profit per phone sold. Apple though already makes a pretty hefty margin on their iPhones which is why they can afford to be the first to produce it.
Will it be a unique selling point? Probably. But not for long… Samsung is looking at flexible displays and it solves the main problem with smartphones, which is shock resistance.