Got this in email
Purchase any paid download from PlayStation Store between 1st July - 31st July 2014 and we'll offer you the hit movie 'District 9' (Standard Definition valued @ $7.99) that you can download with an exclusive voucher code at no extra cost.
https://store.sonyentertainmentnetwork.com
cheapest is any avatar starting @$0.35
To be eligible for this offer, you must (i) be aged 18 years or over (ii) be a SEN master account holder (iii) be a resident of Australia, Germany, Italy, Spain or the United Kingdom and (iv) purchase downloadable content from the PlayStation®Store between 1 July 2014 at 00.01 (BST) and 31 July 2014 at 23.59 (BST). Maximum of one voucher code per eligible person. Voucher codes are subject to availability and expire on 30 September 2014, and must be used to purchase a pre-defined movie in Standard Definition from the PlayStation®Store. Full terms and conditions can be found at http://www.playstation.com/en-au/legal/movie-on-us-voucher-c… .
Please make sure you have read the terms and conditions before making your paid download.
Says "take advantage now". Is this a targeted offer?