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Received this email today from Kiva. I am sure it is targeted but I think if you join the organisation, you may be sent the same email in the next couple of days (ie. before the end of the financial year).
"You've already taken a big step by joining the Kiva community–but Kiva is even more fun when you lend your own money. And if you make a loan in the next 3 days, we'll give you an extra $25 bonus to lend on July 1!"
Furthermore, if you refer friends and your referrals are successful, you will be given $25 per referral to loan.
That's not all, folks, some borrowers have sponsor organisations that will match your lending dollar for dollar stretching your loan further.
This screams MLM