Ebay Deals & Free Postage

Hi guys, first post (yay!)
I've been lurking around Ozbargain for a while now, and something just happened recently (today, actually!) that kind of ground my gears.
Basically on this page http://deals.ebay.com.au/Automotive-Boats/Automotive/ up the top there it says all items have "free postage" (it's actually a core part of the whole eBay Deals thing). However you'll note that a number of items on that page don't have the orange "free postage" writing below them.
The particular one I was looking at - http://www.ebay.com.au/itm/12V-13000lbs-Electric-Winch-ATV-4… - is trying to slog me for $179 postage.
I thought it didn't wash, so I tried taking it up with eBay customer support. They were about as useless as a one-armed trapeze artist with an itchy backside.
Transcript below (I've changed names/user IDs). Other than that it's as it happened. Probably got carried away with the ACCC thing, but anyway..LOL…

Robert L.
Welcome to eBay Australia Customer Support Live Chat! My name is Robert. May I have your full name please?
ebayuserid
Hi Robert, my last chat got cut off. My name is Fred Smith
ebayuserid
My computer froze while I was trying to reply.
Robert L.
Hi Fred. No worries.
Robert L.
How can I help you today?
ebayuserid
So as I was saying, Ebay deals say they are all "hand picked by Ebay", and "include free postage". However Item 160702688959 is trying to charge me $179 postage. That certainly isn't free!
Robert L.
I see. Thanks for that information.
Robert L.
No worries. Let me check this here for you.
Robert L.
While I check on this, would there be anything else you'd like me to help you with?
ebayuserid
As far as I can see it is false advertising. Here is the page I got them item off, as you can see up the top it has "$0 postage"
ebayuserid
http://deals.ebay.com.au/Automotive-Boats/Automotive
ebayuserid
No nothing else at this point.
Robert L.
I checked the listing and I can see here that the seller for this item place an information to contact them first for the postage details.
Robert L.
Seller for this item did not specify any postage payments yet instead provided additional instructions to contact them first regarding postage.
ebayuserid
Yes, and they are telling me the postage is $179, when it should be free as it is an ebay deal? I have contacted the seller, and they won't help, which is why I am contacting you.
ebayuserid
Please help me! Either remove the item as an ebay deal, or make it so I can get the free postage.
Robert L.
Even though the item is an ebay deal it would still depends on the seller.
ebayuserid
Then you shouldn't have "free postage" up the top of every page, as it is misleading.
Robert L.
When an item is placed in eBay deals it does not necessarily mean that this item is for free postage. That is why we recommend that buyers contact the sellers for this items first before going through the checkout process or comitting to buy on the item.
ebayuserid
Then why does it say free postage at the top of the page?
Robert L.
Actually since most of the items under eBay deals are for free postages.
Robert L.
But take note that it will always depend on the seller of the item.
Robert L.
This is because most of the items here are for free postage.
ebayuserid
That's not good enough. If you say free postage, then it should apply to ALL items!
Robert L.
We usually encourage our sellers to offer free postage as buyers usually buy items from sellers who offers free postage.
Robert L.
But we can't force the sellers to offer free postage on all of their listings.
ebayuserid
I am going to lodge a complaint with the ACCC, as it is very misleading. The free postage is a major feature of ebay deals, yet there are a number of items that don't have free postage. If a seller can't offer free postage, then it shouldn't be listed as an eBay deal!
ebayuserid
I meant to say, there are a number of ebay deals that don't have free postage. I am quite aware sellers can charge postage on regular items.
Robert L.
I understand but in cases like this as much as I would like to have all items in free postage under ebay deals but that's not the case.
Robert L.
Items in eBay deals are usually items with discounted prices not items that offer free postages.
ebayuserid
Then don't have "free postage" at the top of every page, and as a central feature of the whole ebay deals thing if you can't offer it on every item. It is false, and misleading.
ebayuserid
Well, if you can't help me, I will be taking it to the ACCC. Thanks for your time today. Regards,
Robert L.
You are welcome.
Robert L.
I’m glad I was able to assist you today. Thank you for choosing eBay! Have a wonderful day.

So do I have a leg to stand on here? Basically my argument is that a core feature of the Ebay Deals thing is free postage. Is it not false advertising/misleading for eBay to continually state this all over their site (i.e. Ebay Deals = free postage), and then list a whole bunch of items under the eBay deals scheme that actually slog you for postage?