Was after a Fuji camera and noticed that DigiDirect has reduced the X-A1 price to $399.
Went into the store and picked up one.
Apparently they ordered around 500 units and selling them at a reduced price.
Grey market is around $500+ (http://www.digitalrev.com/product/fujifilm-x-a1-with-xc/MTEw…)
Same body as X-M1 but with a different sensor.
Image quality wise, very little difference to the more expensive X-M1
http://www.dpreview.com/forums/post/52249359
http://www.fujirumors.com/x-a1-vs-x-m1-the-shootout/
I canceled the order not long ago. This seller does not keep their stock available even it's available online. Unless you are happy to wait for 3 weeks after ordering.