This is a the 'Deal of the Week' (claimed by Sony). It seems to be the cheapest for this game. It's a 6.8GB download (+updates), OzGameshop have the physical for ~$6 more.
http://comparegames.com.au/PS3/Need-for-Speed-Rivals/prices/…
Now I had heard rumours that this had some annoying online features, like always online connection required? Wouldn't surprise me, NFS: Most Wanted (my experience on Vita) had issues in that you could lose hours of progress if the game crashed as it hadn't 'synced' to Autolog.
Was just gonna post this..haha u did it first
Nice