Today I read that SEEK is spending a tonne of money (http://www.skynews.com.au/businessnews/article.aspx?id=95150…). Apparently their recent success is from their new focus on educational and international stuff.
Does anyone else feel that the amount of money they've made for what they actually do ridiculous though. For those that don't know their pricing structure - this is how much they charge. https://talent.seek.com.au/Support/OurProducts
Although I'm sure their server backend would be sophisticated these days (despite their front end being very out of date until last year), it's amazing that a company is charging so much for a digitised version of what's been around forever.
I personally find the whole human resources industry an unnecessary hurdle in the 21st century (I could write a book on the stupid things I've been asked about my specialty - when I ignorantly thought they're meant to be knowledgeable enough to judge and hire me) and I believe companies relying on SEEK as a trusted medium is stopping the little guys from spending $300 on advertising.
So rant over, does anyone know what service SEEK provides for $300 that I'm just not getting?
same as ebay, realestate.com.au, carsales.com.au - a platform/marketplace :)