This is the upgraded version of the original Creative Aurvana Live!. It normally retails at $200. Aurvana Live! is audiophile bang for the buck, this sounds better.
There are other deals too. Check them out.
http://au.creative.com/store?utm_source=eDialog&utm_medium=M…
Aurvana In-Ear 3 43% off $130
Aurvana In-Ear 2 46% off $80
The first model was good, only down to it is the serious lack of bass.