I'll be comparing McDonald's flagship burger "The Big Mac" to Hungry Jacks's "The Whopper."
My local Big Mac costs $4.75 while the HJ's whopper would cost $5.95 for two burgers with the following coupon http://files.ozbargain.com.au/upload/110465/19136/scn_0001.p…. Some may argue that both burgers are near cost without the help of coupons, HJ's sends out their coupons by letter very often and many times you can find these coupons on the front counter.
For the cost of a small big mac meal, that will set me back a bit more than $8 dollars, I could go into to a cafe to buy a gourmet burger bundled with salad and a drink for only 2 dollars more.
McDonalds still make a decent % on their beef range, drinks and chips. The chicken ranges are a bit more tight. Price can be based a lot around the area where you live, especially around Australian cities.
You're not getting so much value with a Big Mac meal but when you start adding value menu items on top of meals or by them alone you start to get a bit of value. McDoubles at $2 are pretty decent.
If anyone is from Melbournes' east, check out 'Pickle Club' on Facebook. Really cheap McDonalds deals for certain stores, they're on hiatus until the end of December but if you have a look at the history it's decent. $2 McChicken, 2x McChickens + 2 Large Fries for $7.50.