Have a look at this ancient article from 2004 about the then Coles Myer woes. Really long but the first paragraph reads like Gerry might be the original Broden…
Could Broden actually be the handle of Gerry Harvey on OzBargain? lol.
In a letter to Coles Myer chairman Rick Allert, titled "What friggin idiots!", retailer Gerry Harvey wrote: "PlayStation 2 has been advertised for $285 [$50 cheaper than the wholesale price]. Harvey Norman bought 4000 units from Coles Myer around Australia - surprise, surprise. We also got shareholder discounts of $14.25 and frequent-flyer points for using our Diners to pay. You've got to pay Diners an extra 2% to 4%. What friggin geniuses!! Say you sold 15,000 units. Loss of $50 per unit = $750,000. Loss of $14.25 per unit from shareholder discounts = $213,750. Loss of 3% Diners ($8.55 per unit) = $128,250. 1. Please send the names of your management team that organised this deal so that we know never to employ them. 2. Figure out how much you lost on this deal and ponder why you get such crook publicity."
Gerry Harvey and his dirty tactics.