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Lightning Deal so from current posting time approximately less than 3 hours and 43 minutes remaining for this deal.
Both black and white versions have been marked the same price.
RRP of AUD $249 at Mio's global site and the Australian Apple Store.
Amazon Description:
Strapless continuous heart rate monitor
Continuous heart rate display
User settable heart rate zones with visual and audible alerts
Data review (total exercise time; average heart rate; time "in zone")
Timer/Clock
This is pretty cool, "How Does MIO Alpha Work?
MIO Alpha is a true scientific breakthrough. Technology proven accurate at rest in medical use is now robust enough for sport. Two light beams and an electro-optical cell “sense” the volume of blood under your skin. Sophisticated algorithms are applied to the pulse signal so that the heart’s true rhythm can be detected even while running at performance speeds."
Also read this review by DCRainMaker. He basically highlights how the new technology is good, but would be better off licensed to other companies so that they could incorporate it into a product with much more functionality.