source
http://www.kotaku.com.au/2013/11/how-dick-smiths-playstation…
http://www.gizmodo.com.au/2013/11/dick-smith-is-screwing-pla…
tl;dr — DickSmith is holding onto 300 units of PlayStation 4, rather than just selling it to those who pre-ordered. You have to Like DickSmith on Facebook, enter into their competition, and win it, in order to purchase the PS4.
MOD — please do not copy and paste full articles from other websites. Links & summaries are okay.
Read the title, thought about that cute chick that works in my local DSE, left disappointed.