I think this is the lowest it's been for a digital copy of this acclaimed strategy/city building series, excluding the $12 boxed edition from EB a while ago.
I haven't found a code that works to reduce it even further, but it's already a sweet deal, IMO. The base pack is $10.19
For those unfamiliar, the game will suit players who are in to micro-management of resources and setting up production chains, a la Port Royale or the Tropico series. In my experience the decisions on the ANNO series feel 'heavier' than others in that what you decide early on will matter a lot in late-game success. Not for everybody but if you're into this sort of thing, you'll get a kick out of it, I'm sure.
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