I was browsing the most popular books on Amazon for Web Marketing and this book is the #6 Kindle book. It was only 99 cents and a big price difference from the paperback. It seems it went on sale on the 29th of April, but no one on OzBargain noticed until now (C'mon guys?!?!)
Pioneers of Digital is about those individuals who have truly altered the way advertising, marketing and other communications industries operate.
It features twenty inspirational interviews with those who have defined digital formats and campaigns, revealing the stories behind the groundbreaking ideas and creative ingenuity that have shaped the digital world.
The pioneers profiled in the book come from the seemingly unrelated fields of design, gaming, music, journalism, branding, search and social networking but they were the first to realize the potential of the digital technologies they used.
Moving across the globe from the USA to the UK, China, India and New Zealand, and involving organizations such as Apple, Coca Cola, Ogilvy, Publicis and Google, Pioneers of Digital provides unique insights and advice for anyone interested in commercial online thinking.
Pioneers is the first ever book about the people behind these advertising, marketing, search and social media ventures and defines the key ingredients and disciplines behind successful commercial 360 degree media online.…as described by the Pioneers themselves.
Pioneers of Digital was published globally in October 2012
More on the book here: http://www.pioneersofdigital.com/