I saw an advertising truck this morning promoting these apartments. Looks like they must be pretty desperate as they are offering lots of freebies, music, and prizes to incite people to take a look.
They state:
free gourmet food & barista coffee
By the sound of it, they will be giving out door prizes as well. As for entertainment, there is live jazz.
Everyone should be heading down to the city for Melbourne Open House this weekend. So if you get a big hungry and you are in the Southbank area, grab some free food and drinks (just don't buy an apartment).
I see what you did there Neil:
Ozbargain meetup for melbourne