Here is the spiel.
'SmartyDNS is a unblocking DNS service that allows you to access the websites that don’t show their content outside of US or UK. This new service aims to unblock restricted media websites and provide access those websites from your country. According to developers, the service allows you Watch TV and listen to radio on the web with your original speed and easier than VPN.
SmartyDNS service offers the access to timely information and relevant media: TV, radio, movie and music websites. Keeping it’s users connected to the websites that don’t show their content to other than US or UK. The service will be available on all popular platforms (Windows, Mac, Apple TV, iOS, Xbox, PS3, Wii, Roku etc.).'
Not yet launched, first 1000 2000 subscribers to the newsletter get it free for 6 months.
I guess basically what it does is this:
So no VPN software is needed on your end. Some issues:
Now. Should you trust your DNS with your ISP? Maybe, at least with an Australian company they are sort of regulated. Should you trust your DNS with some guy in Moldova? Hmmm. No thanks.