Myer - dodgy (probably dodgiest) price match policy

Hi All.

I tried to price match an item in Myer and offered me the price that it is just a normal one.
I could purchase it at that price in at least 5 or 6 b&m stores.

When I asked them to price match a lowest one (which was a price from another store located only a couple of blocks from them) they refused saying that it is below their cost price.
So effectively Myer is buying stuff from manufacturers at the price other stores (including b&m ones) sell it to general public.

I know that it is a complete BS as a buying power of one customer like me is next to zero. Buying power of even a small shop is 100s times bigger. Buying power of a store like Myer is even more than that. So the prime cost of goods for Myer should be much lower than the average retail price.

What I am trying to say is that Myer is advertising their price matching with actually setting a limit so high (as per the fine print of course) that they do not have to give you any discount at all (compared to the current average price). It is dodgy. I would describe it as a scam.

If they do not price match genuine prices they are not suppose to advertise price match policy.

Related Stores

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Comments

  • +2

    Myer always sells overpriced stuff, that's why I only go there when they are on sale.
    Why didn't you just go to the other shop and buy it though? if it's just a few blocks away.

    • +2

      agreed, all their stuff is overpriced but they do have great sales! i often pick up decent shirts and pants for <$20

    • -2

      Cause the only item they have is on display ;-)

      • Are you trying to price match a display item for a new one?

      • I would never price match display stock with a new one in box. i worked at dicksmith for 7years. Myers has right sell or not sell u stuff it there right. i personal get a bit sick of people ask me for price match on ex display sock.

      • You're not even comparing apples with oranges. You've seen floor stock which has likely been dramatically discounted to get rid of it and then gone to another store and wanted them to price match it for 'new in the box' and then had a tanty when they said no.

        I doubt any retailer would price match in these circumstances unless they too had only floor stock left.

    • Agreed, price matching is completely useless these days.

      If they only match stores within close proximity then why would I try to match at all? Just go to the other store.

      • I'd only do that if I had a voucher for a particular store and nothing else I wanted to buy

  • -3

    Should highlight these things to the ACCC.
    I'm sure they would be interested.

    • +2

      Please tell me, what exactly is being reported to the ACCC. A price matching policy is not Law, if a retailer has a price matching policy it does not mean they have to sell the item at a loss. I have looked at the ACCC site and cannot find any reference to price matching.

      • +2

        Not the policy, but their advertising would be false if they claim the match any price. I do not know how they word their advertisements but if they say they will match any price then don't, it is false advertising.

        • +8

          http://www.myer.com.au/latest-news/competitive-pricing-polic…

          From what I read there is no misleading advertising

        • Myer has a joke price matching policy. I have tried to match 5 times now with products from Harvey Norman, Officeworks and JB HiFi.

          All items in stock at the other stores either in the same building or 1 km away.

          After the first 2 rejections I tried the other 3 times just to see how BS their policy is.

          I have found Officeworks and Masters have the best policies. I have also had Harvey Norman match a few online stores.

          Good Guys are usually helpful, but sent me to JB Hi Fi the other day as they did not want to match the price of JB 3 doors down.

  • +5

    I remember trying to price match something there a couple of years ago and I got the same excuse….I haven't bothered to shop there since!

  • Very interesting… last week and today myer staff told me that the price i quoted was below cost/their buy price.

    We should maybe keep an eye on this.

  • -1

    Thanks, guys. So it is not me, I mean not only me.
    ACCC ?
    I reckon they only react when it is literary thousands of people gonna complain, or if it millions of dollars involved.
    I do not think that they'll do anything for a small shrimp like me.

    • Hey you never know, start a FB page or something to get the ball rolling. May not be easy but movement doesn't start without trying. hehe

  • I've never had a problem price matching at Myer.

    • I think I have only done it once, but it was smooth sailing. No evidence required,

  • +2

    The cost price they are quoting is probably after their own warehouse has marked it up.

    • I asked the manager what is the cost price, and he said it is how much they pay to a manufacturer, no markups been mentioned.

    • Correct, but that's standard business practice, the warehouse manager has no relations to the store manager and he needs to report a profit or cover the overheads of processing goods.

      Also 'buying power' means crap all, you're overestimating what they can buy goods at. Maybe Woolsworth do it with potatoes, milk etc but Myer hardly has any real 'buying power' with electronics, which is why they have shifted towards concentrating on clothes sales.

      • When I see four or five people on the floor hanging around and immitating process of work I understand that their mark ups can be as heigh as they want.

        Another observation : I hardly ever can see that they are selling stuff (I an talking about electronics dpt). They have hips of stuff on the shelves but they are not selling it. How can you make profits if you are not selling goods ?

        • +1

          Your local Myer must be really quiet, at least in the Melbourne metropolitan ones all I ever see is 2 or maybe 3 at best trying to serve 5-6 customers at a time.

          But then why would they need to sell something just because it sits on the shelf? If the product is still relevant they don't need to sell at a lower profit, I mean why the rush to get rid of stock.

          Having said that I think Myer actually has the lowest possible prices in Australia unofficially. I bought a TV 2 years ago, matched with JB (who were the lowest), they could only throw in free shipping because they gave me the 'below cost' story. But then I simply bought up Myer gift cards and averaged an extra 9% off the already lowest possible price in Australia. Then you have the Myer One points, which grants you a $20 gift card.

          Or last year, I bought a Sony Nex6 camera with lens for $650 from the list price of $1200: Myer had 20%, I bought up gift cards with 10% average saving and then claimed $200 gift card from my credit card. Which makes it the lowest price in the world, not just Australia.

          Honestly I know of no other retailer that gives you so many options to lower the price yourself, if the salesman refuses to budge.

        • Where do you buy the cheaper gift cards?

        • rac in wa and other motering clubs

        • Coming up close to Christmas, they have often given bonus gift cards. Buy $100 and get bonus $10. Sometimes it's buy $500 and get bonus $50.

  • +2

    I rarely shop at Myer, Myer kept saying "Myer my store", I kept saying "Myer my a$$"

    • It's "Myer is my store", so do you say "Myer is my a$$"?

  • +1

    Try DJ's, I've always had good luck pricematching there in times past. :)

    • +1

      They do not have it unfortunately.

      • +3

        Spewing.

        Oh well, then I'd just go buy it from the guys doing the best straight up deal…support the real bargain makers! :)

    • DJ's price matching is falling in line with Myer.

      I don't really understand the point of price matching if you have to ask for it, only to be rejected.

      So much for Myer's "committed to excellence in retailing" and "Customer satisfaction is an integral part of this commitment".

      My ass it is.

  • Yeah got the 'below cost' when I tried to price match an ipad 3 from Targets price.

    It is legitimately in their brochure though.

    +1 for DJ's price matching. Also find Big W very good (they've always price matched epic Dick Smith deals).

    Myers is by far the best when their sales are on though. Discounts on top of mark downs. DJ's dosent do that.

    • I managed to get them to price match an iPad with Target's price last year too.

  • +4

    I used to work at Myer and the price match policy was the same then too. We'd have a chart with all the products and the cost price (which covers things like staff, rent etc not just the purchase price).

    We'd regularly reject price matches based on it. If the price was below the chart then we just couldn't sell it. Often the price match would be from one store which didn't have much range but bought a heap of the same thing at massive discounts and we just couldn't price match it.

    You could have always walked the 2 blocks and bought it from the cheaper place too.

    • +3

      i think 'cost price' is just the marketing term for 'lowest profit margin we'll let it go at'

      • I also worked for Myer for 7 years, on the floor as a salesperson, then in Management. By "chart" I am assuming you mean range list, which shows the Invoice Cost, and the cost on floor.

        Obviously the cost on floor includes the overheads of actually displaying it. (Wages, electricity, rent etc etc) Policy was then, if the price is below on floor cost then no deal. But it heavily depends on the product and or manager…I mean for an xbox game you wouldn't even try to be competitive because you are talking .30c profit, on a Pioneer plasma you would go to Invoice cost, because there was always rebates etc…so you would still make something, or at least keep your turnover figures high.

  • Must be a disappointment but I agree - price matching is not law. If you look at it from a business owner's point of view, it would be ridiculous to have a law forcing you to sell items below your profit margin. They can offer a price match policy out of goodwill but the retailer will have the final say whether they sell an item to a customer or not.

    I would imagine that they would also factor their overheads - staff wages etc. into their "cost price". No business willingly runs at a loss just to make customers happy. And myer will definitely have higher overheads than smaller B&M stores

    • -1

      Is it because their CEOs are greedier ?
      When I see something saying that a big store has more overheads, it makes me laugh.
      I can tell you small business has much more overheads (percentagewise) as big stores have huge advantage in terms of buying power and they can streamline their process as they sell much more goods.
      I would agree that some overheads are more substantial but they are compensated by other ones which are much lower for big businesses.

      • +1

        Big stores have overheads just like smaller ones. But the point is that sometimes price matching will be below their cost price.

        If large chain store X buys a widget at a normal bulk price of $2 an item and regularly buys 1000 widgets a month. Their overhead etc gives them a cost of $2.50 per widget. This is the price they must sell it at to not lose money.

        A smaller store takes advantage of a deal with the supplier (for what ever reason such as they are getting rid of excess supplies of that stock) at $1 per item but they buy 3000 widgets. They then use that widget as a sale to get people into the store and sell it at $2 per pop. Then the large chain store must either price match and lose money or refuse to price match. They will choose the later because they will eventually sell the item so why lose money on it.

        Stores like Myer, DJs, Big W etc buy a reasonably small lot of stuff in a large range (think about how many items they have in a store). I used to work in the gaming and cameras area. We'd only get about 30-40 of a popular model camera in the store every couple of months. This was a large city store too.

        That averages about 2000 units of a particular product across the country (not accounting for smaller stores which might only get 5 or 6). So their buying power isn't 'massive'. Particularly if a store buys a heap of units at a large discount when it is offered so they can use it as part of a sale, it can be hard for these places to price match.

        Basically it's a lot more complicated then it can seem and comes down to a heap of different factors.

        • -1

          My point is that I am not talking about 50% or 70% off the average market price, but probably more like 15%…20% discount, which is very reasonable.
          We all know how low they can set prices during sales, so their margin is quite high (apart from probably a few products like iphone).
          They just do not want to be competitive.
          Till now I was talking about B&M stores, but if we look at online stores, they are not even getting close.
          More and more stuff is purchased from online stores located in HK, etc.

  • +1

    I recently have the same experience trying to price match at Myers, the manager doesn't even check and just simply reply the item is already discounted and no further price match can be done.

    I was just asking whether the Oral-b IQ5000 package which was on sale during the mother's day period, where Big W is selling for $149, and Myers for $169. Whether they can further reduce $20 to match Big W price, and Myers just said "NO".

    Disappointing.. :-(

  • +3

    Man I haven't shopped at Grace Bros for years.

    • Same. More specifically, 9 years at least.

  • You mean Myers, they really suck when comes down to price matching , last time was told they only price match DJ!

  • As a few people have commented, in retail there's usually not a direct relationship between a store and a manufacturer, it goes via a head office or warehouse. So lets say a head office can buy a fridge from the manufacturer for $1000 if they buy 10 of them. There's freight, warehousing, staff, rent and other costs that become part of what they call their "floor price", which is the cost to get that fridge onto the floor of the shop. To the person in the shop, that's effectively their "cost price". So let's say that's an extra $150 on that fridge. So you go into premium retailer X and they say "Our cost price is $1150". They might even show you on their computer.

    They're not telling fibs, but there's a bit more to it. Let's say they actually manage to sell 100 of those fridges this month. Their deal with the manufacturer might allow them to get an after the fact discount or rebate, or effectively lower the per-item cost, once they reach certain thresholds. So at the end of the month, they get a rebate from the manufacturer of $200 per fridge because they passed that 100 in a month barrier. Effectively, the floor price for that fridge ended up being $950, but they lost your sale because that rebate didn't kick in until after you left their store.

    Compare that with your volume place up the street, where they start off the month by committing to sell 100 fridges. You walk in, they say "Our cost price is $1000". They're telling a little fib, because they're still making $50 off you, as they're working off the $800 + $150 actual floor price.

    This kind of thing can also explain some sales. If they are at 98 fridges on the 27th of the month, there's quite the incentive at the head office level to get over that 100-fridge mark.

    • What you are saying about "freight, warehousing, staff, rent and other costs" may be quite applicable to a fridge (as i nyour example). Im my case it was a 200g item. Their overheads, apart from salaries, for that item are minimal. So buying in Myer with their "cost price" which is just a normal price from hips of other B&M stores you just paying their salaries. Their shelf price btw is even higher.
      I reckon Myer should rethink their selling policy.
      Personally I go to Myer only when I have to use my gift cards. And normally I spend them in their toys section, which is very reasonably priced during sales.
      Otherwise, I would not go there.

  • +1

    Ive had trouble price matching at Myer in the past. After wasting my time for over half an hour they said no it was lower than their cost price. I wanted to shop at Myer as I had a voucher. I ended up not shopping at Myer for about 3 years after that experience.

  • +1

    Seems the end verdict of everyone's experience is Myer does not in fact price match.

  • I had similar experience before trying to price match a game at Myer (since the store that sell the game at cheaper price is further away from where I work), but was refused and told that it's below cost.
    Then I tried to find out from them what exactly was the 'cost price' of that game, hoping if it was not much more expensive than the other store, I'll try and get it at their 'cost price'. But as expected, they gave me all these BS saying they couldn't disclose the price.

    So basically they claim that "You get the best price guaranteed", but in reality they can say everything is below cost and refuse to price match.

    • +1

      No they do not claim you get the best price guaranteed.

      http://www.myer.com.au/latest-news/competitive-pricing-polic…

      • Well, that's what written on their price match brochure with several pages of fine prints back then. They may have since taken it off. Anyway, my point is their price match policy means nothing to the customer.

    • +1

      No one will tell you their cost price. That's information you can use to negotiate with.

  • Thanks everyone for your feedback. I thought it was just me who was doing something wrong but apperently it is the store.
    Oh well. I've never tried to do a price match in Myer, and will never do it again. I'd rather buy something from HK.

    • I'd rather buy something from HK.

      Just don't order from DX, apparently… :'(

  • The last time I did a price match at Myers they refused to acknowledge my screenshot of the HN web site showing the price and that it was in stock. After she waited on the phone for ages, the supervisor finally gave the nod for them to let the sale go through. It was for a Nespresso machine worth $149.

  • +2

    Myer is not the only one that does this EVERY retail store does, even will get the odd rejection from officeworks and bunnings despite them having the better of all the policies.

    No company owe's you a price match nor should people act like they are entitled to one. By all means give it a go got really nothing to loose from doing so.

    Also the price the retail staff see in the book is the cost as far as they are confirmed but is not the REAL cost.

    • +3

      "No company owe's you a price match nor should people act like they are entitled to one."

      If the company states that they will do price match as a selling point(like officeworks and good-guys), then yes you are entitled to one (provided you meet all their conditions). But Myer's price match policy means they'll price match at their discretion.

      • +3

        Agreed. Of course no company 'owes' anyone a price match by default. But if I'm in their store because they loudly and proudly proclaim that they will price match, then yes, they do 'owe' me one if the rules are met. Otherwise its just false advertising or bait and switch fraud.

        • -2

          Are regulation customer of Myers? "Below Cost" they do not own u any think?

  • Also, as advised by sales person at the store, They simply don't price match with Bing Lee.

  • Myer price match? I've always been told they don't.

  • +1

    Well, DSE do price matching, but I hate them. They always say, oh we can't do that its below or cost price and all sorts of excuse. That is for the randwick store, not sure about others. I went to JB in bondi, and they were like yeah whatever and price match it for me.

  • +1

    I really dont see why you make such a fuss over it. Why are you so adamant to get it from Myer when the store around the corner sells it?

    I used to work at Myer once upon a time, and selling prices above the cost price would be at the discretion of the salesperson. Cost prices were very fair too.

    You're assuming that just because Myers is a big department store, they can afford the biggest discount because of buying power, which isnt entirely true. There are many , many other factors. Turnovers in Adelaide are probably pretty low in comparison with Sydney and Melbourne. You have a very small-minded view of how businesses work.

    • yeah i dont get this either

      myers is a high end store

      they are not target or bigW or kmart

      just let it go

      you ultimately have the power to spend elsewhere so why dont you?

  • +4

    Lets face it, if we weren't tight asses we wouldn't be on OZB. But everyone's cost price is different, and price matching is a discretionary option - not a Law…Myer don't advertise their price matching policy aggressively (not like Officeworks or Bunnings) and doesn't have a price match guarantee with discount like these retailers either. Myer are also a completely different retail model to these stores, and to most.

    The modern day Myer store operates mainly on consignment, so they don't own all the stock they hold it, and sell it, and pay the supplier accordingly - usually if they hit a target of say 500 of a specific model/product nationwide the cost price may change etc etc, and if they can't sell it at all they return said item to the supplier for credit.

    This doesn't happen with everything, but definitely happens with a lot - especially big ticket in electrical and with cosmetics and fashion (excluding their own in house brands like miss shop etc). So as a result of consignment and as a result of having a much smaller and weaker electrical buying presence/power than harvey norman or JB's or even the Good Guys, their cost price is higher, and its higher because of the huge rent that Westfield's charge, and the high overheads higher than standard wages, and the overall presentation and implied service standards (Compared to just pallet racks and concrete floors of JB's or the warehouse on-line model of the iconic). So this is probably why they wont match every price, because they just simply can't, not while keeping the doors open.

    I mean sure, I agree Myer have to do something to re-invigorate the brand and get prices down to stay competitive in the current market, and I think their current strategy of staying high end and exclusive will do that and is doing that to some extent, I mean not many people who drive Ferraris and have several millions in the bank frequent OZB, I assume they shop at Myer with their diamond studded eco bags.

    Also lets not forget as a retailer that they have been around for a long time and not gone bust yet, and have given a lot of jobs to people nationally. So they must be doing something right? Anyway…my 2 Cents.

    • Thanks. Definitely I am still not happy but at least I see why it happened to me.

  • +2

    Why don't you just shop at the other store, support the guys offering the lower price in the first place?

    I never understood price matching. I always believe in buying from the company who is offering you the low price to begin with.

    • -2

      Cause while I was deciding if need that camera they've sold their stock.
      The only one left was the one on display.

      The only reason why I wanted to discuss it on the forum is that I used this as a case study to see if what happened to me is an exception or normal thing.
      Now I see that no matter what they say, there always be some fine print or special conditions.

      • +4

        So what you're saying, is you wanted Myer to pricematch a display model? No other companies, DSE, JB, Officeworks would pricematch, let alone Myers.

        Who doesnt have fine print? Are you expecting them to sell it at any price you throw at them?

        If you opened a camera business and had a pricematching policy out of good-will. Say, someone came in with a pricematch of a display model, which you could do and lose say $200, or reject. What would you do? Would you swallow your pride and lose money just for some random customer's benefit? What do you gain?

        Sony RX100 $539++ off Kogan. Just buy it and stop whinging.

        • +2

          don't know why someone negged you. You're right. There's no price match here. Floor stock is not the same thing which is why the OP was trying to price match in the first place because he didn't want the floor stock. This is the reason they discount floor stock because people wouldn't buy it otherwise. You can't expect a retailer to match it as why would they sell stock below its cost if they didn't HAVE to?

        • Not exactly. They had normal stock as well, but by the time I got to Myer the only one left was a display model.

          They refused to price match not on the grounds that it was a display model, but saying that their cost price is much higher.
          I do not expect they would price match Kogan, but their best price should be at least competitive compared to other B&M stores.

  • Maybe Myer should mention they are price negotiable instead of price match. I personally think advertising price match or price beat gives shoppers feeling that "don't bother look around elsewhere, we sell it at the lowest price among they all". Then they show you sour faces and give you some dodgy excuses when you show them "i can have them cheaper elsewhere".

    • Doesnt every store do 'price negotiable' though?

  • in the past i used to be involved in a company that sold food items to myers and DJ's , both stores put nearly 100% markup on the items they bought.

    so they certainly buy at a good price, but want to make a very big margin from my past experience

    • i dont think food counts , food markups are always significant and a lot more than goods regardless of where you buy it. My current workplace has COGS of 10-20% of sale price, which is pretty standard for places that sell food.

    • Which Myer still has a food section?

      • eg. Sydney City cafe

  • OP, out of interest…

    WHY DIDN'T YOU MENTION IN YOUR POST THAT THE STORE WHICH MYER REFUSED TO PRICEMATCH ONLY HAD DISPLAY STOCK?

    • Cause they refused to price match not on the grounds that it was a display unit in another store but because it was below their COST PRICE, which was just a normal price in another store.

      • +1

        Yes but it was display stock price and may therefore have actually have been below cost price.

  • I had an even more laughable experience at a harvey norman.

    A router I bought once. One of the 'new Draft N' ones years ago.

    $160, at gamedude, MSY, umart, all the usual places.
    $399 at harveys.

    once again, below their cost price.
    I was armed with knowledge, and showed them the WHOLESALE price list from the Australian distributor, showing it couldnt POSSIBLY be below cost price, here are cost prices. (assuming you're only buying ONE; clearly they're not).

    They still argued it was.
    OK, wages, power, etc. taken into consideration; computer specific stores have these too!

  • I think retails are getting slopping at aggressively finding ways on how to obtain items at a lower cost to compete with their competitors. By giving this up, they end up with stock that is left unsold taking up real estate which could be used to sell something else.

    What is left are really old items on sale and still costing more than their competitors.

    If they keep this up, it will be the end of them.

  • I went to Myers today to pricematch an item at BigW. Myers shelf price was $189 and apparently their cost price was $100 (according head office). BigW has a shelf price of $98 … wth

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