R U OK? Day +
R U OK? is an Australian non-profit suicide prevention organisation, founded by advertiser Gavin Larkin in 2009. It revolves around the slogan "R U OK?" (are you okay), and advocates people to have conversations with others. The organisation has a dedicated R U OK?Day, held annually on the second Thursday of September, which encourages Australians to connect with people who have emotional insecurity, to address social isolation and promote community cohesiveness.R U OK? works collaboratively with experts in suicide prevention and mental illness, as well as government departments, corporate leaders, teachers, universities, students and community groups. Its activities also align with the Australian Government's LIFE Framework.